We’re coming to you this Tuesday with another fun display typeface. Mild’s cheeky name contrasts with its bold and expressive presentation. Mild could be equally effective in communicating sci-fi and futuristic themes, as well as more romantic and humorous interpretations. In either scenario, Mild throws its weight around, stretches its arms out, and takes up space.
For Keva Epale, an independent Parisian art director and illustrator, Mild is her first lettering experiment. Inspired by a client’s brand exploration, the idea for Mild wouldn’t let her go even after her client picked a different concept. Epale continued sketching and experimenting with the forms.
What Mild lacks as an exhaustive font family (it is available only in caps, for example), it makes up for in playfulness and personality. The family includes rounded and angular versions, with a few basic alternate styles.
