Kale is often considered the go-to green superfood. In the Battle of the Supergreens, however, moringa (or “super kale”) is a formidable opponent! While working with women farmers in West Africa, Lisa Curtis was introduced to the profound healing and energizing powers of moringa. Out of that experience, Lisa created Kuli Kuli, a Certified B Corp that allows Americans to experience the power of superfoods like moringa while also empowering farmers around the world. Today, this award-winning entrepreneur and thought leader joins us to share the incredible health benefits of moringa, Kuli Kuli’s journey from Peace Corps to grocery store, and some of the strategies the brand uses to educate consumers about its nutritious superfood products. We also touch on how Kuli Kuli is pioneering the future of food, delicious ways to add moringa to your diet, and so much more. To find out how Lisa is aligning mission and product to revolutionize the superfood industry, be sure to tune in today!
Key Points From This Episode:
- The incredible health benefits of moringa compared with kale.
- Building a brand that empowers farmers and delivers nutritious superfood products.
- How Kuli Kuli is pioneering the future of food through the plants of the present.
- When Lisa first learned about moringa as a Peace Corps volunteer in Niger.
- Tactics that Kuli Kuli uses to educate consumers about the power of moringa.
- Certifications and business initiatives that make Kuli Kuli a force for good.
- The combination of luck and preparation that launched the success of Kuli Kuli.
- Ways that regenerative agriculture can be more profitable than conventional agriculture.
- How you can use moringa to boost energy, reduce blood sugar, and more.
- Different ways to consume moringa, whether fresh, powdered, or frozen.
- Where you can get your hands on Kuli Kuli’s products (at a discounted rate!)
- Lisa’s favorite superfoods, indulgent snacks, impact-driven leaders, and more.
- What “better for the world” means for communities, packaging, and consumers.
Read the transcript and find links from the episode at Brands for a Better World.
The Brands for a Better World podcast (formerly Evolve CPG) is hosted by Gage Mitchell, founder (CEO) and Creative Director at Modern Species, a sustainable brand design agency helping better-for-the-world brand launch, evolve, and grow to scale their impact.