Meet the 2024 Product Packaging Jury
We shouldn’t judge a book by its cover or a product by its box (container, label, etc.), but we can’t help ourselves! Standout packaging makes someone pick up your product, remember it, and buy it. Packaging is a thrilling canvas for unexpected, titillating, or beautifully executed classic takes on design.
To consider the entries in this year’s Product Packaging category (including paperboard, glass, plastic, metals, sustainable materials, fabric, and other materials), we are thrilled to have a superior lineup of judges who represent the best of their field, from the grocery aisle to the museum shelf.
Mike Bainbridge, EVP of Strategy for Sterling Brands, brings more than three decades of brand and packaging design consulting to the PRINT Awards. Mike’s impressive portfolio of consumer brand clients includes Nike, Tropicana, MTV, Campbell’s, CVS, Colgate, Wild Turkey, and Goldfish. He brings deep expertise in communication strategy, positioning, consumer research, and packaging design strategy to his work. Mike always advocates for a highly collaborative approach among strategists, designers, and clients to achieve the best design results for the brand.
Amy Brusselback’s wealth of creativity and corporate experience fuels her success as Principal of Design B&B. Hailing from a family of artists and craftsmen, Amy worked for two decades with Proctor & Gamble as the head of design for its beauty businesses. Her leadership experience runs from idea generation to in-store execution, and she has worked with teams as large as 100 members on nine global sites covering disciplines ranging from industrial to graphic to fashion design. Established brands like Pringles, Folgers, Olay, Venus, Old Spice, and Pantene have benefited from Amy’s expertise through fully identified restages, keeping them relevant for today’s consumers. Amy founded Design B&B to represent “the agency she always wished she could hire” and operates on the principle that design must be “both surprising and obvious.”
Artist, curator, designer, editor, journalist, and filmmaker – Alexander Kalman has amassed an awesome array of skills and experience throughout his multifaceted career. Alex owns What Studio?, an interdisciplinary design studio grounded in the principles of curiosity, humanism, humor, optimism, and originality. He is also the founder of MMuseumm, a compact exhibition space occupying a former freight elevator shaft in TriBeCa that explores big ideas through collections of small objects.s.
If you’d like to share your work with this esteemed group of professionals, now’s your chance! Enter the 2024 PRINT Awards’ Product Packaging Category.