Meet the 2024 PRINT Awards Jury for Brand Collaborations
It takes a particular sensitivity to see opportunities for collaboration where others see only individual excellence. But when a partnership hits just right, it’s magical. For the PRINT Awards Brand Collaborations category, we are looking for campaigns that join brands with other brands, artists, organizations, or influencers where partnerships add artistic value to a product, expand access to diverse audiences, push industry boundaries, or address social issues.
Our jury team for Brand Collaborations knows a little something about collaborative chemistry. These jurors have seen how creative combinations can flourish, from sneakers with star athlete partners to iconic building blocks to sold-out clothing collections.
Diego Guevara, Ali Slayton and Timothy Goodman are jurors for Branding and Brand Collaborations
If anyone is a step ahead of the collaborative curve, it’s Diego Guevara, Global Design Director for Nike. As Director of Advanced Concepts, Diego is tasked with envisioning the future of Nike and Sport, working with athletes and cross-functional teams to create products and shape creative strategy and brand vision. Before Nike, Diego worked as a creative director for agencies with clients including Sony, Johnson & Johnson, and Warner Music. He also served as a design professor at Miami Ad School. In addition to his passion for design, Diego is devoted to developing, celebrating, and promoting LatinX talent at Nike, serving as Co-Chair of Nike Latino & Friends Network and co-launching LatinX Design Crew. He furthered the programs’ reach by partnering with nonprofit organizations and, in 2022, joined the Board of IMPACT Immigration, an organization that provides pro-bono psychological evaluations to immigrants and refugees.
To Ali Slayton, Head of Design at LEGO Agency Americas, every color tells a story, and every creation is a testament to her unwavering commitment to visual storytelling. Ali’s affinity for creativity first developed in photography studios, where she explored color theory, darkroom printing, and the magic of photo composition. She honed her industrial and print design skills, helping consumer and luxury brands through in-house agencies, and in 2010, she joined the LEGO Group as a senior creative leader. Ali currently serves as the Head of Design at The LEGO Group Americas internal creative agency, giving her room to develop and implement outstanding design through layout, typography, and visual elements. She applies her wide-ranging experience to create captivating children’s content, visual identities, packaging, and brand campaigns with global reach. A “free spirit,” Ali finds inspiration in her two boys, music, culture, and art, and approaches every project as a unique journey.
As an artist, author, graphic designer, and public speaker, Timothy Goodman is used to working in crossover media. His collaborative efforts have included a global clothing collection with Uniqlo and a Nike basketball shoe with Kevin Durant, and his artwork has appeared on walls, packaging, clothes, magazine covers, and more (including a sanitation truck) representing brands like Apple, Nike, Google, Samsung, and Netflix. Timothy also shares his talents in partnership with nonprofit organizations and schools. He is also co-creator of social experiments like 40 Days of Dating, the viral blog and book (optioned by Netflix). Timothy teaches at NYC’s School of Visual Arts and speaks at creative conferences around the world, often covering topics like mental health, manhood, race, politics, heartbreak, and love. His graphic memoir I Always Think It’s Forever was published in 2023 by Simon & Schuster.
Do you have a brand collaboration that brings powerful creative forces together? Share it with us – and our incredible jurors – by submitting your entry to this year’s PRINT Awards.