What Matters to Reggie Tidwell

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Debbie Millman has an ongoing project at PRINT titled “What Matters.” This is an effort to understand the interior life of artists, designers, and creative thinkers. This facet of the project is a request of each invited respondent to answer ten identical questions and submit a nonprofessional photograph.


Reggie Tidwell is a designer, photographer, educator, and mentor. He is a fierce advocate for creativity and a steward of the design community through service.

What is the thing you like doing most in the world?
It is a gift to create and it brings me immense joy. I create with my family, with my friends, in solitude, and of course, for clients. I believe for me being creative is a necessity that will accompany me for all my days.

What is the first memory you have of being creative?
I recall rushing through my assignments in kindergarten so that I could draw animals and superheroes.

What is your biggest regret?
I regret getting too caught up in the hustle of commercial work that I spent too many long stretches of time not creating for me. I now have a perpetual feeling of needing to catch up.

How have you gotten over heartbreak?
One practice that I always follow is that of appreciating who I am and all the choices and experiences that shaped me. Heartbreaks are a part of that equation.

What makes you cry?
When I think of not being able to accomplish all my goals in this lifetime it reminds me of my mortality and that saddens me to tears. If I could buy time…

How long does the pride and joy of accomplishing something last for you?
I tend to prolong accomplishments by sharing them with others. It helps people get to know me, and what drives me, and keeps the pride and joy alive.

Do you believe in an afterlife, and if so, what does that look like to you?
I believe that anything is possible after this life, but do not subscribe to any one possibility. Re-incarnation…sure, just ceasing to exist…sure! I just know I’m not looking forward to finding out anytime soon.

What do you hate most about yourself?
I hate my overcritical nature towards my work.

What do you love most about yourself?
I love my authenticity and generosity!

What is your absolute favorite meal?
I am a sucker for a grilled salmon taco with a chipotle aioli.