Debbie Millman has an ongoing project at PRINT titled “What Matters.” This is an effort to understand the interior life of artists, designers, and creative thinkers. This facet of the project is a request of each invited respondent to answer ten identical questions and submit a nonprofessional photograph.
Mike Caguin is Chief Creative Officer of Periscope, a Minneapolis-based creative agency that sees beyond the expected to build brands and impact communities in inventive ways.
What is the thing you like doing most in the world?
Napping. I also really like helping people.
What is the first memory you have of being creative?
Before I can remember, my parents would take us to art museums. I loved going and never got bored like my older siblings would. I’d point to every painting and say, “Pretty picture.”
What is your biggest regret?
Earlier in my career as a creative leader, I’d sometimes try to be someone I’m not. Of course, that never turns out well. And when I say it doesn’t turn out well, what I mean is that it can be a total and complete disaster. Years ago I went to a pitch wearing a suit and tie because the company was conservative and dressed in formal attire, so I wanted to mimic them. I couldn’t have been less comfortable. Needless to say, we didn’t win the pitch and I never repeated that mistake again.
How have you gotten over heartbreak?
Does anyone ever really get over heartbreak? Or do we just find a way to move forward?
What makes you cry?
I don’t cry much but it’s coming a little easier these days as I allow myself to go there. Recently I’ve found myself shedding tears ranging from grief to suffering to laughter, but I’m most surprised when I well up over a story about the human struggle and perseverance against all odds.
How long does the pride and joy of accomplishing something last for you?
It depends. If it’s winning a new business pitch or an industry award, the joy lasts for about 10 minutes. If I happen to help someone succeed in creating awesome work or advance in their career, it lasts for years. Last July I completed my third Ironman triathlon (2.4 mile swim, 112 mile bike, 26.2 mile run). The feeling of pride I got from training, competing in and finishing a race like that, I’ll take with me to the grave.
Do you believe in an afterlife, and if so, what does that look like to you?
For some reason, I believe in reincarnation. I sure as heck hope that I can come back as a well-cared for dog in my next life. Or a three-toed sloth. Those creatures have it all figured out.
What do you hate most about yourself?
Impostor syndrome 24/7/365 times infinity plus one million.
What do you love most about yourself?
My superpower is making a person or a team feel great about themselves. I love giving compliments — it gives me energy to celebrate others.
What is your absolute favorite meal?
A burger, fries and a beer or two. You know, the healthy stuff.