The Daily Heller: A Tiny Postage Stamp Book Designed to Save the Sea

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The fight against climate change in a 35.5 × 42.6 mm format.

I almost threw the envelope holding the miniature book out. Fortunately, I felt a small roll of bubble wrap wedged at the bottom that contained this tiny gem. Ironically, if it had been discarded, this collaboration between the Croatia Post and School of Design Zagreb, Faculty of Architecture, University of Zagreb, to address dire global environmental concerns, would have itself become a part of a landfill. Moreover, if not for the small bump of bubble wrap—a dubious environmental material—I would not have even noticed it. But now it’s forever part of my consciousness. The students did a great job on this stamp project, and the following text reveals the scope of what you are about to see.

Designers: Tia Slovenc, Lucija Kapetanic, Lara Dragojevic

The Brief:
Plastic waste in the seas is one of the most serious environmental problems of today’s society. Plastic waste, including bottles, bags, packaging and micro­plastics, pollutes seas around the world, threatening the marine ecosystem and human health. According to data from the European Parliament, by 2050, plastic waste could exceed the number of fish in the seas. The key is to reduce the amount of plastic waste entering the environment, encourage recycling and replace single-use plastic products with sustainable alternatives.

The Project:
At the invitation of Croatia Post, the School of Design actively engaged in raising awareness about this pressing issue, which stands as one of the most significant and far-reaching global concerns. Successfully  conveying the message within the constraints of a micro format measuring 35.5 × 42.6 mm, the School of Design effectively communicated the urgency and  gravity of the matter.

Designers: Enea Knezevic, Luka Nera Sibila, Valentina Fuzul

The students, under mentorship, designed and developed their solutions for a commemorative stamp for a little over a month. They dealt with different interpretations of the impact of plastic waste on the flora and fauna in the sea, which results in a threat to human health, losses in the economy and a negative effect on climate change. The youngest generation of designers seriously considered pressing global problems, issues of green transition and their environment as long-term climate neutral and sustainable.

The communication value of this project is specific precisely because of the given format. The result was 26 original proposals for postage stamps. Six solutions were shortlisted, the authors of which are students Lara Dragojević, Valentina Fuzul, Lucija Kapetanić, Enea Knežević, Luka Nera Sibila and Tia Slovenc.

The committee of the Croatia Post decided to [publish] the work student Enea Knežević created under the mentorship of associate professor Tomislav Vlainić. The work shows a fish made of a plastic bag—a transformation that unequivocally and clearly communicates the threat to the survival of animal life in the sea as a result of pollution by plastic waste.

The nominal value of the stamp is EUR 1.14, and it was printed in 30,000 copies and in a sheet of 10 stamps on the eve of Earth Day.

Participating Students:
Jelena Bakač, Karla Braovac, Lara Dragojević, Sven Fajdetić, Valentina Fuzul, Goran Gajić, Vita Hrgetić, Lucija Kapetanić, Enea Knežević, Rosa Kobasić, Maja Krsnik, Sunčica Lovrić, Tea Lucek, Lara Luić-Kmezić, Mia Maurović, Alen Marković, Emilija Novosel,Enea Piškor, Luka Nera Sibila, Tia Slovenc, Ana Sunara, Neva Šavorić, Tereza Šestanović, Andrej Vern, Ema Vuković, Glorija Zaić.

Photos: Karla Braovac, Enea Knezević, Glorija Zaić

Video Todd Carroll
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